Sure, their offer may include bonus miles that are worth a couple of hundred dollars, but what American Express is really doing is betting that you're probably going to make a mistake somewhere along the way, that you'll inadvertently fail to make the payment some month, and then they can quickly earn back the value of those bonus miles and then some in fees and increased interest rates.
There are plenty of other credit card offers with terms as onerous as these... at least these other offers generally don't make you suffer the pretense that you're a member of their special sucker club.
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