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Most people who go to Delta's web page describing the "Tickets for Life" sweepstakes at https://www.delta.com/marketing/ticketsforlife/index.jsp will read about a couple of ways that they can obtain a chance to become a winner:

What many people are likely to miss is the "no purchase necessary" statement and the instructions for entering without a purchase.

Why will so many people miss this information, even if they have diligently read everything on the screen? Because the "no purchase necessary" instructions generally appear "below the fold", even if the web page is displayed full-screen. This means you have to page down to see any reference to such rules.... and the sweepstakes web page is designed to make it easy to miss the fact that there's any reason to scroll down for additional details. Besides that, the "above the fold" portion of the page makes no reference to a source for rules or additional details.

Topic DeltaAirlinesSnubsNoseAtSweepstakesLaws . { Edit | Ref-By | Attach | Diffs | r1.1 }
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Revision r1.1 - 24 Nov 2007 - 07:22 by EliMantel web search for EliMantel
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