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Originally posted at http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/12-13-2007/0004722503 and reproduced here under the Fair Use Doctrine. Copyright © 1996-2008 PR Newswire Association LLC.

Trivest Partners L.P. Acquires DirectBuy, Inc.

MERRILLVILLE, Ind., Dec. 13, 2007 /PRNewswire/ -- DirectBuy, Inc. today announced its purchase by Trivest Partners and members of the management team. The transaction was finalized on November 30, 2007 and the terms were not disclosed.

"We are extremely excited about this ownership opportunity," said Scott Powell, president and CEO of DirectBuy. "Important aspects of this transaction include Trivest's investment philosophy, growth plans and objectives, which are strongly aligned with the success of DirectBuy and our franchisees."

"We believe this transaction will provide us with the necessary strategic and financial muscle to propel DirectBuy's growth plans. While Trivest is adding members to the company's Board of Directors to assist with strategic direction, the current management team will continue to lead the day-to-day operations of DirectBuy. Trivest has also arranged for our management team to receive equity participation," Mr. Powell concluded.

Trivest's investment in DirectBuy was led by Managing Partner Troy Templeton, Partner Jamie Elias, Principal Forest Wester, and Associate Russ Wilson.

About Trivest

Trivest Partners, a private investment firm, is a leading provider of equity for lower middle-market corporate acquisitions, recapitalizations and growth capital financings. Since its founding in 1981, Trivest has sponsored nearly 140 acquisitions and recapitalizations, totaling more than $3.5 billion in value. For more information, please visit http://www.trivest.com.

About DirectBuy

Founded in 1971, DirectBuy is the nation's largest franchisor of membership-based buying centers, overseeing 149 franchised centers across the U.S. and Canada. DirectBuy provides its members with the ability to purchase a broad selection of products directly from manufacturers at wholesale prices, saving on average 30% - 50% versus traditional retail prices. As a large and expanding distribution channel (over $700 million of merchandise purchased by members in fiscal year 2007), DirectBuy is a valuable partner for more than 1,000 manufacturers across five primary product categories, including home improvement, furnishings, entertainment & outdoor, flooring, consumer electronics and accessories.

For more information please visit http://www.directbuycares.com

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