linked from Direct Buy 
A search at http://bbb.org for "Direct Buy" returns 50 hits, almost all of them for different locations. About 90% of them are listed as BBB members.
What, if anything, can we learn from this?
- they're operating in many different places
- it's not obvious what the relationship is between Direct Buy and each of these locations, but the names shown are sometimes localized (e.g. Direct Buy of San Antonio)
- some locations go by the name of "UCC Totalhome"
- somehow, they're managing to stay in the "good graces" of most BBB chapters (though the meaning of this is subject to interpretation.
- although United Consumers Club has been in business since 1970, most of the offices have been BBB members only since sometime in the 1990's... and there's at least one that's been kicked out.
- It's fair to say that BBB membership is part of the United Consumers Club business model. They have evidently discovered that for an operation like this, which understandably generates skepticism among prospective customers, BBB membership substantially increases their credibility and their success in selling memberships.
One of the ways a business can remain in good standing with the BBB is to have a "satisfaction guaranteed" policy and to comply with that policy. DirectBuy representatives claim to have such a policy, e.g.:
“We have no unhappy members,” Sunil Ippagunta states. “If you are unhappy, we will work it out with you. We can work out any situation.”
[ http://wiltononline.com/wilton/articles/?id=3553&page=3&c=11 ]
But other DirectBuy franchisees have explained the failure to provide a refund to dissatisfied customers because the customer took too long to request the refund. Who are you going to believe???
BBB Reports:
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Revision r1.2 - 05 Mar 2005 - 17:49 by EliMantel
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