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To understand this article, you need to know about search engine optimization (SEO) and a business called HD Supply, which is a distributor of construction and maintenance products in the U.S. and Canada. They operate several different lines of business under different names, but most of the business names incorporate "HD Supply" prominently in their name.

Among these businesses is "Repair and Remodel", a retail chain with about a dozen outlets, all in California. To most consumers, the HD Supply Repair and Remodel business is known as simply "HD Supply".

If you do a web search for HD Supply, the odds are pretty good that the first hit you get will be for, which is the web site of "HD Supply Maintenance Solutions". Although HD Supply Maintenance Solutions sells many of the same products available at HD Supply Repair and Remodel, they operate no retail outlets.

When I called the phone number listed on the web site and asked about HD Supply retail stores, I was told that HD Supply doesn't have any retail stores!

I can only conjecture that the folks at have managed to accomplish this by using SEO technologies and other methods to get high page rank for their site. No doubt these folks get kudos from their management, in spite of the fact that not only does it confuse people who want to find the HD Supply retail stores or other parts of the HD Supply business, it's contrary to the business interests of the HD Supply parent company.


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Revision r1.2 - 02 Jun 2012 - 16:08 by EliMantel web search for EliMantel
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