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Magazine Billing Services Inc.
address: P. O. Box 8001, San Luis Obispo, CA 93406
address: 406 Higuera Street #120, San Luis Obispo, CA 93401

We received a mailing from Magazine Billing Services regarding a subscription to Time Magazine. Instead of including the usual cover letter and full-color brochure telling how great the magazine is and what a fantastic deal this is, it included only a payment envelope and a statement indicating the "total amount", the "installment" amount, and a "please return by" date. It also indicated that this was for a 56 issue 1-year subscription at a savings of 80% off the cover price.

Their legal folks made sure that it doesn't say invoice, amount due or payment due by, as those would have resulted in a clear violation of postal regulations. Instead, they label the statement as a NOTICE OF RENEWAL/NEW ORDER.

On the back of the notice is the following information:

We are an independent magazine clearinghouse agent. We handle over 600 magazine titles and act as an independent subscription agent between the magazine publishers and clearinghouses in order to facilitate sales and service. As an agent we do not necessarily have a direct relationship with the publishers or publications that we offer. This is a magazine subscription offer not a bill or invoice. You are under no obligation to either buy a magazine or renew at this time. However, your business is greatly appreciated.

Renewals will start after your current subscription has expired, please allow 6 to 12 weeks for processing. New subscribers please allow 6 to 12 weeks for delivery to commence If a renewal, please refer to the magazine mailing label to find the subscription expiration date. All orders are fully cancelable by calling our toll free number within 48 hours from the time the order is placed. After that, in most cases, cancellations will not be accepted. If a cancellation is accepted, it will be subject to a $20.00 processing fee. If you have any questions or would like to inquire about other magazine quotes please call the number listed on the front side of this offer. Again, thank you.

09/04 M

The front of the notice alerts us that:

Your subscription to TIME will be automatic with receipt of your payment when you choose to renew or order a new subscription. Fortunately, by acting now, you can lock in at one of our lowest rates!
You're receiving one of the lowest available rate we can offer for your regular subscription.
For maximum inflation protect please remit $89.99 for 2 years, 112 issues.
Make check or money order payable to:
PO Box 8001, San Luis Obispo, CA 93406

The subscription price that Magazine Billing Services is asking is $44.99 for 1 year (56 issues) while the web site offers an 84-issue subscription for just $29.95 and includes a 4-issue free trial.

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Revision r1.1 - 21 Oct 2005 - 02:34 by EliMantel web search for EliMantel
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