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mail orders - See “ordering Mary Kay® products.”
marketing plan - The Mary Kay marketing plan developed by Mary Kay and her son Richard Rogers which
ensures that every Independent Beauty Consultant’s opportunity is equal to her ambition and ability.
- dual-marketing concept - Another important aspect of Mary Kay Inc. is its dual-marketing system — its separation of corporate management from independent contractors selling the Company’s products.
- corporate management and staff:
- plan product and market development
- provide quality products to Independent Beauty Consultants
- provide the most liberal discount structure and highest commission opportunity possible
- advertise Mary Kay® products to give marketing support for Consultants
- offer incentives and awards for Consultants who excel in sales, team building or leadership
- organize national and regional Seminars and Career Conferences which Consultants may voluntarily attend for education and inspiration
- make suggestions (as exemplified by this guide) designed to enable Consultants to succeed in their own Mary Kay businesses
- offer products and services to help Consultants grow their businesses and earn money.
- As a Beauty Consultant and the wholesale purchaser of Mary Kay® products, you:
- operate independently of corporate management
- derive earnings from retail sales of Mary Kay® products to the ultimate consumers
- About the Marketing Plan - When Mary Kay founded the Company, she developed a special marketing plan which included the best features and avoided the mistakes that she had previously encountered in her 25 years with direct sales companies. The plan ensures that every Consultant’s opportunity is equal to her ambition and her ability.
- Income is based on retail sales - The entire marketing structure is based upon and intended to foster retail sales to ultimate consumers, with commissions earned based upon the products being sold at retail prices.
- All products are purchased directly from the Company - All Sales Directors and Consultants purchase products directly from the Company based on the same discount schedule. There is only one wholesale sale (from the Company to you) and one retail sale (from you to your customer). Our products do not pass through several levels of distributors. Every Consultant sells her own products at retail to consumers of her choice.
- You decide to advance yourself on the basis of proven ability - Mary Kay Inc. does not sell franchises or distributorships. You are able to advance in this career when you are ready.
- There are no territories to limit where you may sell or recruit - Many companies sell franchise rights within a limited geographic area, and many assign territories. Mary Kay Inc. believes this is unnecessary. You may build your team and sell merchandise in any of the 50 United States, Puerto Rico, the U.S. Virgin Islands and Guam.
- Your Starter Kit puts you in business - Your Mary Kay business begins with a Starter Kit and does not require the purchase of any additional amount of product. Adequate inventory, however, will help ensure that you will be able to handle a quickly growing business. The benefits of purchasing inventory are discussed in Career Essentials on the Starting Points: Beginning Your Mary Kay Business audiotape.
- Only Mary Kay® products are presented or sold - Appointments with customers are the marketplace where our products are intended to be sold to the ultimate consumer. Any products or services mentioned during appointments are naturally identified with our Company and our trademarks. We ask Consultants not to introduce products or services not offered by Mary Kay Inc. during their appointments to avoid creating trademark confusion and customer misunderstandings.
Mary Kay Ash Charitable Foundation - Nonprofit, public foundation focusing on funding research of cancers
affecting women and on efforts to prevent violence against women. Visit the Foundation Web site at http://www.mkacf.org.
Mary Kay InTouch® Community - See “Internet programs.”
Mary Kay’s mission - To enrich women’s lives. We will do this in tangible ways, by offering quality products to
consumers, financial opportunities to our independent sales force and fulfilling careers to our employees. We will also
reach out to the heart and spirit of women, enabling personal growth and fulfillment for the women whose lives we
touch. We will carry out our mission in a spirit of caring, living the positive values on which our Company was built.
Mary Kay® Personal Web Site program - See “Internet programs.”
Mary Kay® philosophies - The principles and teachings of Mary Kay Ash which incorporate many founding beliefs
of the Company, including the Golden Rule; priorities of God first, family second, career third; the go-give spirit and
the adoptee program.
Mary Kay® Product Replacement Program - See “customer refunds and exchanges.”
http://Marykay.com - The Mary Kay corporate Web site featuring Company and product information.The Consultant
Locator allows visitors to connect to the Personal Web site of a Consultant in their ZIP code.
mileage, recording - See “tax information.”
Million-Dollar Circle of Excellence - Seminar achievements for Independent Sales Directors whose units
achieve $1 million or more in estimated unit retail production during the Seminar contest year.
MKConnections® - The MKConnections® program supports Mary Kay Independent Beauty Consultants and Sales
Directors by offering products and services to help advertise and organize their businesses, save money and invest
in their long-term financial security. Business-building tools include business cards and checks featuring pictures of
Mary Kay® products, stationery, a Visa® credit card program, apparel and business gear and product protection
insurance.
Detailed information and online ordering for all MKConnections® programs can be found at http://www.mkconnections.com.
- Business Cards, Checks and Stationery - offers products to help you grow your business with items such as Mary Kay® business cards, business card kits, stationery items and checks. For more information or to order business cards, checks and stationery, log on to http://www.mkconnections.com or call 1-800-627-9577.
- Apparel and Business Gear - offers apparel and accessories with the Mary Kay® logo to help you advertise your Mary Kay business and product carriers to keep your business organized and mobile. For more information or to order, log on to http://www.mkconnections.com or call 1-800-350-7382.
- Visa® Credit Offer from First USA - cardholders receive a gift of Mary Kay® product annually when the card is used to place a minimum $180 wholesale Section 1 order. This credit card program is designed to help you manage your inventory for the growth of your long-term business. Applying is easy. Just log on to http://www.mkconnections.com or call 1-800-804-8516.
- Product Protection Insurance - is an insurance policy designed especially for Mary Kay Independent Beauty Consultants who wish to protect their product inventory from theft or damage. For more information or to enroll, log on to http://www.mkconnections.com or call 1-800-697-4549.
- Select Savings - offers a package of discounts that provide savings on health-related services such as vision care, dental care, prescription medication and more.This program is not health or medical insurance. For more information or to enroll, log on to http://www.mkconnections.com or call 1-877-483-7478.
Note: More information about most MKConnections® programs mentioned above can be found in the Success Tools
envelope.
MKeTouch™ - See “Internet programs.”
http://mkvelocity.com - Special area of the Mary Kay corporate and Personal Web sites devoted to the Velocity®
product line. If the Velocity® generation is your target audience, you can use this Web site address on your Mary Kay®
business cards and on your reorder labels allowing visitors to directly access the Velocity® content.
Momentum Month - The first month after qualification under the Consultant Grand Achiever program. During
this month, the qualifier’s personal and team production is doubled, including any program credits. (For more
information about program guidelines, ask your Sales Director or refer to the Advance brochure. You can obtain an
Advance brochure from your Sales Director or access a copy through the Mary Kay InTouch® Web site.)
Mary Kay Career Essentials N
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