Why do they make all this money? Because they are extremely good at advertising the products that they sell. They make the products, and they distribute the products and they sell it to all the consultants and directors,etc to sell for them.
Mary Kay is around still not just because the company produces a good product, but mostly because they market it really well. You don't often see the ads for Mary Kay products as a consumer, on TV, or in magazines. The company in question has limited advertising. Applause Magazine,and Online Websites; which you can only reach through a sales person. Most of this company's advertising is targeted towards the salesforce, i.e. consultants etc. The conventions and all the regallia, and the hype right along with very extremely aggressive individuals who don't give a hoot about the people who they recruit.
I don't blame the consultants who attend the success meetings for buying into all of the well trained and gifted directors who are there just to keep you motivated and hyped up enough to continue with the business. It is competitive and the ones that do survive are cutthroat and don't care what they do to get their recruits and sales. Right directors?
Do you people know that the vast majority of women in U.S. run when they here a stranger say "I can see your feeling under the weather, can I pamper you?" You might as well say "Excuse me Maam, I want you to stand here and listen to me for 5 min and then purchase my overpriced skin care and cosmetics that I, for some reason have to push on everyone because no one really comes looking for it. Please I really want to borrow (not own a pink caddy)."
Let's be honest. Both scenarios are equally annoying to a happless female victim of a Mary Kay Consultant. Those hyped up conventions are good at targeting their salesforce and keeping them well stocked in their inventory. Pink ladies, you all are the customer. In the U.S. alone how many millions of dollars in Mary Kay inventory do you think there is sitting on the shelves of the salesforce? After the convention they get so hyped up they run home and place a huge order. Is it any wonder the Mary Kay Inc, puts on these advertising conventions. And did you know that Sales in the company are recordbreaking after seminar.
The following are all facts and simply cannot be argued.
| Topic MaryKayOpinion174 . { Edit | Ref-By | Attach | Diffs | r1.2 | > | r1.1 } |
|
Revision r1.2 - 09 Apr 2004 - 02:31 by EliMantel Privacy Policy |
Copyright © 2000-2005 by the contributing authors.
All material on this collaboration tool is the property of the contributing authors. Collect email addresses here. Ideas, requests, problems regarding TWiki? Send feedback. |