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linked from Lake Shore Publishers web search for Lake Shore Publishers
Publishers Billing Exchange Inc. aka PBE
address: P. O. Box 7004, La Habra, CA 90632-7004

We received a mailing from Publishers Billing Exchange regarding a subscription to OK Magazine. Instead of including the usual cover letter and full-color brochure telling how great the magazine is and what a fantastic deal this is, it included only a payment envelope and a statement indicating the "total amount", the "installment" amount, and a "please return by" date. It also indicated that this was for a 51 issue 1-year subscription at "one of the lowest available rates we can offer for your regular subscription."

Their legal folks made sure that it doesn't say invoice, amount due or payment due by, as those would have resulted in a clear violation of postal regulations. Instead, they label the statement as a NOTICE OF RENEWAL/NEW ORDER.

On the back of the notice is the following information:

We are an independent magazine clearinghouse agent. We handle over 600 magazine titles and act as an independent subscription agent between the magazine publishers and clearinghouses in order to facilitate sales and service. As an agent we do not necessarily have a direct relationship with the publishers or publications that we offer. This is a magazine subscription offer not a bill or invoice. You are under no obligation to either buy a magazine or renew at this time. However, your business is greatly appreciated.

Renewals will start after your current subscription has expired, please allow 6 to 12 weeks for processing. New subscribers please allow 6 to 12 weeks for delivery to commence If a renewal, please refer to the magazine mailing label to find the subscription expiration date. All orders are fully cancelable by calling our toll free number within 168 hours from the time the order is placed. After that, in most cases, cancellations will not be accepted. If a cancellation is accepted, it will be subject to a $20.00 processing fee. If you have any questions or would like to inquire about other magazine quotes please call the number listed on the front side of this offer. Again, thank you.

09/04 M

The front of the notice alerts us that:

Your subscription to OK! MAGAZINE is automatic with receipt of your payment when you choose to renew or order a new subscription. Fortunately, by acting now, you can lock in at one of our lowest rates! See reverse for details.
You're receiving one of the lowest available rates we can offer for your regular subscription.
For maximum inflation protect please remit $155.99 for 2 years 102 issues.
Make check or money order payable to:
Publishers Billing Exchange, Inc.

The back of the form contains key code "05/06 PBEX(K)".

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