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From: "Investor Insights" <contact-wl050802-68113151@b05.x0z.net>
To: <mantel@hotmail.com>
Reply-To: <contact-wl050802-68113151@b05.x0z.net>
Subject: NEW! NEW!:(NASDAQ:WLIV) - WATCH THIS STOCK TRADE TOMORROW
Date: Wed, 08 May 2002 15:58:39 -0500
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Company Profile

Whole Living Inc. (NASDAQ OTCBB: WLIV) Six Month Price Target $1.50

52-Week Range $0.15 - $1.10      
Shares Outst. (fully diluted) 24.01 million      
Approx. Float 14.2 million      

*TECHNICAL OPINION - WHOLE LIVING INC. (WLIV) - 05/08/2002
Daily Opinion: BUY
Wednesday's very Bullish (up) move, forming a recent high, is accompanied by huge volume (523% of average), suggesting a continuation to further new highs. This is generally a very bullish sign. Refer to the Short-Term and Long-Term Opinions to keep from buying at a top or short-selling too early.

Short-Term Opinion: BUY
On a short-term technical basis, the trend is Bullish (up) and the stock is above its 50-day moving average at 0.27 which also confirms its Bullish (up) trend. The stock is slightly overbought according to the Stochastic indicator (68.20).

Long Term Opinion: OUTPERFORM
On a long-term technical basis, the stock WLIV is trading above its 200-day moving average, but has broken through an important support level, which implies it is in a neutral trend. However, the stock has broken up through an important long-term resistance level at 0.42 suggesting the long-term down trend could be turning neutral. If this new level of support at 0.50 holds, look for a move higher to the next resistance level at 0.68.

WLIV has support at 0.50 and 0.42. If the stock breaks down through support at 0.50 then it will probably continue lower to 0.42. The stock has resistance at 0.55 and at 0.68. If the stock breaks up through resistance at 0.55 then it will probably continue higher to 0.68. The 200-day moving average is at 0.49. This will also act as support. The stock is extremely overbought according to the Stochastic Indicator (82.10).


Reasons to Own WLIV
  • WLIV projects revenues to nearly Double this year, to over $11 million, versus $5,965,325 last year.
  • WLIV projects earnings over $1,500,000, or $0.06 per share, this year.
  • A multiple of at least 25 would be reasonable, in view of the Company's growth rate, which translates into approximately $1.50 per share stock price.
  • WLIV markets a total lifestyle formula for healthier living, financial independence and enhanced mental abilities.
  • WLIV manufactures, packages and markets a variety of whole food and whole living products including their primary product PULSE consisting of 26 whole-food ingredients through its whole-food packaged product line, and other related snacks.
  • Demand for "real food" products is exploding, versus the use of synthetic supplements, combined with non-nutritional junk food consumption.
  • The market size of the large corporate vertical markets, into which IDIB is now moving, comprised of hundreds of thousands of independent agents, such as insurance companies, financial institutions and real estate, is estimated in excess of $200 Billion
  • Strong management and support team who come from other highly successful publicly traded and private network marketing and direct selling companies.

    About Whole Living Inc. (WLIV)
    WLIV wants to give customers a piece of its mind, and it even expects to get paid for it. Known as The Brain Garden, the company makes and sells 100% natural foods and personal care products. WLIV's chemical-free goodies include snack packs (made up of seeds, nuts, fruits, and grains), body oils, creams, lotions, cleansers, and shampoos. In addition, WLIV offers interactive educational programs for all ages. Items are sold to customers and distributors in North America, Australia, and Japan; products are also sold through WLIV's Web site. Founded in 1997, WLIV was bought by a group of investors (spearheaded by president Ron Williams) in 1998.

    According to a leading trade publication for the industry, natural products sales have grown to over $32 billion in 2000, a 7% increase over the prior year. Natural foods can be defined as foods which are minimally processed, largely or completely free of artificial ingredients, preservatives and other non-naturally occurring chemicals and as near to their whole, natural state as possible. Organic is an ecological production management system that promotes and enhances biodiversity, biological cycles, and soil biological activity. It is based on the minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

    Sales growth for natural and organic foods is being driven by numerous factors including:

    • healthier eating patterns driven by a better-educated populace whose median age is increasing each year;
    • increasing consumer concern over the purity and safety of food due to the presence of pesticide residues, growth hormones, artificial ingredients and other chemicals, and genetically engineered ingredients; and
    • environmental concerns due to the degradation of water and soil quality.
    Food retailing is a large, intensely competitive industry. WLIV's competitors include local, regional and national conventional and specialty supermarkets, smaller specialty stores as well as restaurants.

    Natural and organic foods are one of the fastest growing segments of food retailing today, and most supermarkets have begun offering at least a limited selection of these products and may choose to expand their selection more aggressively. WLIV has found it works to their benefit for conventional supermarkets to offer natural and organic products for two reasons. First, it helps fulfill WLIV's mission of improving the health, well being, and healing of both people and of the planet. Second, it helps create new customers for WLIV. As more people are exposed to the benefits of natural and organic products, they are more likely to become WLIV customers for natural and organic products.


    Sales & Distribution
    WLIV has sales offices located in American Fork, Utah; Clear Island, Queensland, Australia; and Tokyo, Japan. As of February 1st, WLIV now manufactures and packages 90% of their products in house. For the first 3 years WLIV had other companies make and package their products. WLIV is now in complete control of their quality and timelines. This is a major factor in their increased revenues, and their increase in the number of historical customers they now have.

    WLIV relies on network marketing for the distribution of their products. WLIV's revenue depends directly upon the sales efforts of their distributors. WLIV distributes products exclusively through independent distributors who have contracted directly with them.

    Network marketing companies and their marketing plans have been around for over 50 years. Many of the founding companies in this industry such as Amway, Mary Kay, and Shaklee, have not made significant changes to their marketing plans for decades. During the 1970's, 1980's and into the 1990's, new companies in the industry such as Nu Skin Enterprises, Neways, Natures Sunshine Products, Melaleuca, and many others have taken aspects of these original marketing plans and added various twists and/or changes in order to make their compensation plans more rewarding for distributors.

    Valuation
    In our opinion, there are 2 ways to value WLIV, one a multiple of earnings, and two a multiple of revenues. According to Multex, WLIV's peer group trades in the marketplace at 30.29 times earnings. Based on $0.06 per share in earnings for the upcoming fiscal year, this would equate to a stock price of $1.80 per share. Which would be about a 200% Profit from today's close.

    If we look to value WLIV on a multiple of revenues, if WLIV were to trade today in the marketplace, at the same multiple of revenues as its peers (which is 3 times), then based on the company's forecast of $11 Million Dollars in revenues for the upcoming fiscal year, this would equate to a stock price of $1.50 per share. Which would be about a 150% Profit from today's close.

    Conclusion
    With the continued positive outlook in WLIV's revenue and earnings growth, we believe that WLIV is a compelling and undervalued investment opportunity for risk-oriented investors. We believe, as Wall Street catches on to the WLIV story, this could have positive effect to WLIV's share price.

    *Source: The Wall Street Analyst on buysellorhold.com


    ******* Important Notice and Disclaimer: Please Read *******

    Investor Insights (II) publishes reports providing information on selected companies that II believes has investment potential. II is not a registered investment advisor or broker-dealer. This report is provided as an information service only, and the statements and opinions in this report should not be construed as an offer or solicitation to buy or sell any security. II accepts no liability for any loss arising from an investor's reliance on or use of this report. An investment in WLIV is considered to be highly speculative and should not be considered unless a person can afford a complete loss of investment. II has been hired by a third party consultant, and is contracted to receive 150,000 free trading shares of common stock for the publication and circulation of this report. II intends to sell all or a portion of the of the WLIV stock at or about the time of publication of this report. Subsequently II may buy or sell shares of WLIV stock in the open market. This report contains forward-looking statements, which involve risks, and uncertainties that may cause actual results to differ materially from those set forth in the forward-looking statements. For further details concerning these risks and uncertainties, see the SEC filings of WLIV including the company's most recent annual and quarterly reports.



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